The Challenge
With over 100 years in the market, LM has become a leader in tailored boots production, custom-made to suit the needs of their customers. How to make the ordering process as lovely as their boots?
In a process where you can customize over 30 options and generate thousands of combinations, designing a product to simplify the user how to choose his preferences is the key to achieve satisfaction. Using a simple and user-friendly technology, we developed a whole platform that enable LMBoots’ customers to design and buy the boot of their dreams, while the factory receives detailed information for its production and continuous improvement indicators.
