The Challenge
Motivating people to exercise is not always easy. Why not turn a training experience into an engaging game?
Quito´s city Secretary of Health was looking for new engaging ways to promote citizens to exercise at public spaces. We created two stations, one for running intervals and one for cycling based on a gamified dynamic. Running is promoted by randomly illuminated cones that you have to turn off at different difficulty levels. And our bicycle had the power to illuminate the closest trees based on effort and time!